The Meaning of the Torque Consulting Logo
1) The broken lines at the top of the logo represent ideas and actions that begin independently, but eventually get bigger and bolder as they work closer together to form a strategy or an initiative
2) The red area represents the moment ideas and actions collide in a burst of kinetic energy as the plan comes together and becomes reality.
3) The angled bar moves in a circular path to provide forward momentum to drive the entire process. This momentum requires high leverage or "torque" to achieve long-term success in the future (the solid line and arrow).